SEAT Perfection Requires a Touch of Madness

I got the inspiration for this ad from the campaign Touch of Madness that was running at the same time this ad was published.  The people in this ad were the press and PR team for SEAT UK.  I set up the photo shoot in an empty warehouse in Birmingham and had the car shot on its own.  I then had the individuals photographed separately and added them and the back drop in one composition.  With a fair bit of time and care using Photoshop I achieved the final result.